• Alex Bamele Zaga

Wa Based IT Firm Noni Hub Solicits Stakeholders’ Support to Implement Project


An Information Technology (IT) firm based in Wa, Upper West Region, Noni Hub has engaged some stakeholders in the region to solicit their support in the implementation of its “Pog’ba in Digital Skills” project.

The stakeholders who included traditional authorities, government and non-governmental agencies and departments, were engage in a meeting on the project at Dorimon in the Wa West District at the weekend.

In all, 50 business women from Dorimon and Siiriyiri, comprising, 26 business women in Dorimon and 24 from Siiriyiri are to be trained in digital marketing under the project, funded by the German Agency for International Cooperation (GIZ) to improve their business.

Speaking at the meeting, the Programmes Manager for Noni Hub, Mr. Salihu Mohamed Awal, said the rationale behind the project was to introduce rural women to digital skills for business purposes, as the business environment was fast changing.

“If you look at our business environment you will realize that businesses are going digital. More returns come from the digital technologies we use recently.

“So we looked at the rural communities, how are they leveraging on these digital technologies to promote their businesses since a chunk of the productions come from the rural settings”, he explained.

He cited lack of access to technological devices such as mobile phones by the women as one of the major challenge they were facing in introducing the digital technology to them.

Mr Salihu indicated that they would set up Digital Ambassadors Clubs at the communities after the training as part of efforts to help sustain its impact.

Madam Rahinatu Haruna, the Community Relations Office at Noni Hub, noted that the women had so far been taken through how to conduct business on social media and picture taking to attract buyers.

“The subsequent weeks we will be learning customer relations, how to involve our customers and create strong relationship with our customers and also basic digital devices and how we are going to use them effectively and not just the mobile phones”, she said.

Some of the beneficiaries, who spoke to Info Radio, expressed their excitement about the programme and said it would enable them to improve their businesses.

They however appealed to the organization to support them with digital marketing tools and capital after the training to enable them scale up their businesses.

Naa Isaac Dong Yendau, the Chief of Kong, who represented the Paramount Chief of the Dorimon Traditional Area, was happy about the project and appealed to the organizers to also extent similar training to the men in the area.

The stakeholders expressed their commitment to supporting the project by signing a commitment charter.

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