The Ghana National Chamber of Commerce and Industries (GNCCI) has launched the “Made in Northern Ghana (MiNG) marketplace to link producers in northern Ghana to potential buyers across the globe through the digital platform.
The MiNG is a common virtual marketing platform for all products and services emanating from the five regions of the north including Shea products, agro-products and woori (smock materials) among others to promote sustainable and inclusive business practices between producers and buyers and the business industry in the north.
The initiative was with funding support from the GIA’s Market Oriented Agriculture Programme in Northern Ghana (MOAP-NW) to drive positive change and innovation in the business landscape in Ghana, particularly northern Ghana.
Speaking at the launch in Wa Mr Jeremiah B. Tengan, the Upper West Regional Manager of the GNCCI, said the initiative was borne out of research the GNCCI conducted which revealed that though there were good products and services in northern Ghana, access to market was a challenge.
Mr Tengan indicated that the GNCCI had carried out a sensitisation tour across the five regions of the north to educate the business operators on the MiNG and its potential benefit to them.
Mr Reuben Binpori, Inclusive Business Development Expert at MOAP-NW, said some farmers and producers are still grappling with market challenges and need support.