Cowbell Coffee Rewards Wa Graduate with Brand-New Suzuki Jimny in “With You Every Moment” National Promo

Ghana’s leading coffee mix brand, Cowbell Coffee, has rewarded a Wa-based graduate, Aaron Beteryel, with a brand-new Suzuki Jimny as the grand prize winner of the “With You Every Moment” consumer promotion.

The nationwide promo, which ran from July 15 to September 30, 2025, attracted over 952,000 entries and rewarded more than 20,000 consumers with prizes ranging from cash, PlayStation 5 consoles, smartphones, laptops, airtime, data bundles, Cowbell Coffee products, to all-expense-paid trips to Zanzibar and Cape Town.

Speaking in an interview with Info Radio in Wa, an elated Aaron recounted how he casually joined the promo after seeing it advertised on television.

“I just decided to give it a try. I bought about 20 packs and entered the draw. Later, I got a message that I’d won some Cowbell products, but I didn’t know what exactly. Then one day, I got a call from Accra saying I’d won a brand-new car — I couldn’t believe it,” he shared excitedly.

Aaron described the experience as life-changing, expressing deep gratitude to Cowbell Coffee and urging others to participate in such initiatives.

“Cowbell has totally changed my life. I’ll keep praying for them to grow. Cowbell used to be my best friend — now it’s my girlfriend,” he joked.

At a ceremony in Accra, Promasidor Ghana Ltd., producers of Cowbell Coffee, officially presented the keys to the delighted winner.

The Upper West Regional Territory Sales Representative for Cowbell Coffee, Mr. Samkye D. Isaiah, said the promo was designed to reward and empower loyal customers while reinforcing Cowbell Coffee’s strong connection with consumers.

“We are here to celebrate Aaron’s homecoming with his brand-new Suzuki Jimny. The promo was our way of saying thank you to Ghanaians for making Cowbell Coffee the number-one coffee beverage brand in Ghana, commanding an 82% market share,” he stated.

Mr. Isaiah noted that the overwhelming response to the promotion demonstrated the trust and love consumers have for Cowbell Coffee. He assured that the brand would continue to create exciting campaigns to reward its customers.