The Nonihub, a Non-governmental Organisation (NGO), has launched a project dubbed “Pog’ba in Digital Skills” at Dorimon in the Wa West District to train business women in the area of digital marketing.
The project, with financial support from the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), was part of the “E-Skills for Girls” project being implemented by the Nonihub.
It was aimed to equip at least 50 business women engaged in businesses such as weaving and sewing in the Dorimon and Siiriyiri communities with skills in digital and mobile marketing.
Mr Mohammed Awal Salihu, the Programmes Manager at Nonihub, in a message at the launch on Monday, indicated that the first phase of the training was expected to benefit 30 business women at Dorimon within the next three weeks, while 20 women would also be trained at Siiriyiri in the second phase.
According to him the project was born out of a needs assessment conducted by the organization at the two communities which revealed the gap in digital skills of business women hence the need to bridge that gap.
“The outcome of the needs assessment we did gave us the light that our women in this community or in the rural community are lacking some basic mobile skills, some basic digital skills that will help their business to develop.
“When you go the urban centres people do businesses without seeing each other, people do businesses without knowing who they are dealing with but business still go on and everything works perfectly”, he explained.
Mr Salihu could not fathom why the urban business women and men were taking advantage of their counterparts in the rural area and expresses hope that the training would reverse the status quo, and help improve the profitability of their business.
He also identified the modules in which the women will be trained which included digital devices and their uses, social media processing, financial empowerment and how to guard against the menace of mobile fraud to do mobile business in a secured way.
The Prgrammes manager added that the beneficiaries would also be offered mentors to guide them in their digital businesses.
The Chief of Kong, Naa Isaac Dong Yendau, who represented the Paramount Chief of the Dorimon Traditional Area, commended the benefactors for offering the training to the women at the community.
He, however, urged the organization to extend the training to more women in the area to help improve their livelihoods and their livelihoods of their families.
On his part, the Assembly Member for the Dorimon Traditional Area, Mr Christopher Braimah, entreated the women to participate fully in the training and to employ the skills they will acquire in their businesses.
He also encouraged them to share the skills with other business women in the community who could not participate in the training.